Media as a tool in Conservation
Media as a tool in Conservation. It’s a very important and effective means of educating communities about conservation education and awareness. But that is not being fully utilized.
Lets explore how media addresses conservation in Kenya
Kenya is yet to do a good job in the world of conservation. We still have decorated and extremely filtered reportings on issues surrounding conservation.
We are known worldwide due to our amazing wildlife hence one of the best wildlife destination. Sadly, our media seem to heavily report on the tourism part and leave out the wildlife welfare part.
Also, the way human-wildlife conflicts are reported through these platforms is very biased.
We tend to assume that we can do so well in tourism without caring much about what happens to the wildlife. Forgetting the very important fact, that if it were not for these wildlife existence then no tourism reporting could be available.
That’s why people come from all over the world to film these wildlife and Kenya does very little of the same. It’s like we have taken these wildlife for granted. Infact, some time back, wildlife could only appear in the media platforms if there was some human-wildlife conflicts.
Kenyans are the ones who offer grassroots assistance during the filming activities. Offer all the information about the area and it’s wildlife to the international documentaries makers. And yes, they do a great job at it.
Allowing the world to enjoy our wilderness in comfort of their living rooms. Million of documentataries have helped many including me learn and embrace wildlife. Of all those documentaries, tv shows and talks, very very few are made by the local film makers.
I agree that we are a developing country and we are yet to get there. But we have managed to produce films that have been recognized worldwide, why not give wildlife a chance. Just like tourism gives you news to talk about in your newsroom, remember wildlife is the root cause for all that.
What does that show of our media platforms in Kenya? They are yet to understand and appreciate their important roles in conservation.
The baby steps we have managed so far
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